Privacy Policy
Last updated: 15 February 2026
TradeWyre ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store, and share your personal data when you use our website (tradewyre.co.uk) and our lead generation services.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. What Data We Collect
We may collect the following personal data:
- Contact information: name, email address, phone number, business name, and location — provided when you book a call, fill in a form, or contact us
- Business information: trade type, service area, and details about your plumbing business
- Technical data: IP address, browser type, device information, and pages visited on our website
- Communication data: records of emails, calls, and messages between us
- Marketing data: your preferences for receiving marketing communications from us
2. How We Use Your Data
We use your personal data for the following purposes:
- To provide our lead generation and marketing services to you
- To manage your account and the CRM platform we provide
- To communicate with you about our services, including responding to enquiries
- To send you marketing communications (only with your consent)
- To improve our website and services
- To comply with legal obligations
3. Lawful Basis for Processing
We process your data under one or more of the following lawful bases:
- Contract: where processing is necessary to provide our services to you
- Legitimate interests: where we have a genuine business reason to process your data (e.g., improving our services, internal record-keeping)
- Consent: where you have given clear consent for us to process your data for a specific purpose (e.g., marketing emails)
- Legal obligation: where we need to comply with the law
4. Third-Party Services
We use the following third-party services to deliver our services. Your data may be shared with these providers as necessary:
- GoHighLevel (GHL): our CRM and marketing automation platform, used to manage leads, send communications, and provide your client dashboard
- Google Ads: advertising platform used to generate leads for your business
- Google Analytics: website analytics to understand how visitors use our site
- Calendly or similar: booking platform for scheduling calls
- Email and communication providers: for sending transactional and marketing emails
We only share data with third parties where necessary to provide our services. We do not sell your personal data to anyone.
5. Data Storage and Security
Your data is stored securely using industry-standard measures. Some of our third-party providers (such as GoHighLevel and Google) store data on servers outside the UK. Where this is the case, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your data.
6. How Long We Keep Your Data
We retain your personal data only for as long as necessary for the purposes set out in this policy. Typically:
- Client data: for the duration of our working relationship, plus 6 years after it ends (for legal and accounting purposes)
- Enquiry data: for up to 2 years after your last contact with us, unless you become a client
- Marketing data: until you unsubscribe or withdraw consent
7. Your Rights
Under UK GDPR, you have the following rights:
- Access: request a copy of the personal data we hold about you
- Rectification: request correction of inaccurate or incomplete data
- Erasure: request deletion of your data (where applicable)
- Restriction: request that we limit how we use your data
- Portability: request your data in a structured, commonly used format
- Objection: object to processing based on legitimate interests or direct marketing
- Withdraw consent: withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us at hello@tradewyre.co.uk. We will respond within 30 days.
8. Cookies
Our website uses cookies to improve your experience and analyse site usage. Cookies are small text files stored on your device.
- Essential cookies: required for the website to function properly
- Analytics cookies: help us understand how visitors use our site (e.g., Google Analytics)
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.
9. Marketing Communications
We will only send you marketing communications if you have opted in. You can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us directly.
10. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
We would appreciate the chance to address your concerns first — please contact us at hello@tradewyre.co.uk.
11. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this policy periodically.